Candy Store Brand Identity
A complete brand identity design of a candy store under my ownership. A candy store that introduces candy from different cultures and provides candy for people who miss their childhood candy. An application of the identity system that includes logotypes family, colors, typefaces, graphic elements, and the overall tone for all visual communication.
Final Artwork
Logo
I wanted the brand to be friendly and inviting with the curvy graphics and typeface, while being recognizably a candy store with the Neapolitan flavor color.
Branding Systems
Wesbite
I wanted to bring out the user’s inner child when visiting the website, so I used the brand’s vibrant colors and more drawn graphics instead of images. There are 2 motion graphic videos of the home page and tiny bite page.
Website Motion Graphic
Website
Poster Series
I wanted to create a kaleidoscope design to draw customers in. I wanted the customer to have a taste of each country by using 1 country per poster.
TINY bite
TINY bite is a monthly subscription for international candies. Each month the customer would get a different country. I like working hands-on and wanted to challenge myself in creating a subscription box. Each box contains candy/snacks, wrapping paper, and an information card.
Ice Cream Cups
